My Frugal Ways

This site uses Google Adsense for advertising. Google has introduced interest based ad recently and it will go into affect early April 2009.

Google will be using DoubleClick DART cookie.

• Google, as a third party vendor, uses cookies to serve ads on your site.
• Google’s use of the DART cookie enables it to serve ads to your users based on their visit to your sites and other sites on the Internet.
• Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy.

What does this mean? It means that Google will place additional cookies with your browser to track the sites you have visited previously. Based on the site you have visited (your interest), the Adsense ads will attempt to match your interest with more relevant ads.

Here is a video explanation from Google:

To opt out you can go here. Please note that you will have to opt out with every browser that you use.